<p style=";text-align:left;direction:ltr"></p><p style=";text-align:left;direction:ltr">Project X, starring Karim Abdel Aziz and directed by Peter Mimi, is one of the most prominent Egyptian cinema productions of 2025. It was released in cinemas starting May 21, 2025, and achieved huge popular success. It featured several elements that contributed to its box office success and its recognition as a qualitative leap in the Egyptian film industry.<br> Get the latest <a target="_blank" rel="noopener noreferrer" href="https://sbsial.com/ar/features/celebrity-ads">celebrity ads</a> directly on the Special app, where we show you everything new from international stars. <br><br></p><figure class="image"><img style="aspect-ratio:1080/1080;" src="https://cdn.sbisiali.com/news/images/c5ff1412-e116-42fa-8a28-e1e10e769646.jpg" alt="" ></figure><h2 style=";text-align:left;direction:ltr"> <span style="color:hsl(187, 48%, 51%);">1. An exciting story that blends action and mystery.</span></h2><p style=";text-align:left;direction:ltr"></p><p style=";text-align:left;direction:ltr"> The story revolves around Youssef El Gamal, an Egyptologist who embarks on an international adventure spanning from Egypt to the Vatican and Latin America to uncover the secret behind the construction of the Great Pyramid. The story is filled with conflict and suspense. <br><br></p><figure class="image"><img style="aspect-ratio:1440/1800;" src="https://cdn.sbisiali.com/news/images/7fac9d4c-dbdc-4502-bbaf-263c7888e96a.jpeg" alt=""></figure><h2 style=";text-align:left;direction:ltr"> <span style="color:hsl(187, 48%, 51%);">2. The first Egyptian film to be shown in IMAX technology.</span></h2><p style=";text-align:left;direction:ltr"> The film was produced specifically for IMAX screening, a first in the history of Arab cinema, giving viewers an immersive and unprecedented visual experience.<br><br></p><h2 style=";text-align:left;direction:ltr"> <span style="color:hsl(187, 48%, 51%);">3. Directed by Peter Mimi and artistically directed by him.</span></h2><p style=";text-align:left;direction:ltr"> The collaboration between Karim Abdel Aziz and director Peter Mimi has yielded a strong and cohesive work. Their previous successful projects have raised expectations for the film and helped attract audiences.<br><br></p><h2 style=";text-align:left;direction:ltr"> <span style="color:hsl(187, 48%, 51%);">4. Filming in real global locations</span></h2><p style=";text-align:left;direction:ltr"> The crew traveled to various filming locations, including the Vatican, Türkiye, El Salvador, Italy, and the Red Sea, which added credibility and visual glamour to the film.<br><br></p><h2 style=";text-align:left;direction:ltr"> <span style="color:hsl(187, 48%, 51%);">5. A group of participating stars</span></h2><p style=";text-align:left;direction:ltr"> The film featured a number of stars, including Yasmine Sabry, Eyad Nassar, Maged El Kedwany, Karim Mahmoud Abdel Aziz, Essam El Saka, and Hana El Zahed, adding diversity and appeal to the film.<br><br></p><h2 style=";text-align:left;direction:ltr"> <span style="color:hsl(187, 48%, 51%);">6. Use advanced display technologies.</span></h2><p style=";text-align:left;direction:ltr"> 4DX, Dolby Atmos, and ScreenX technologies, along with state-of-the-art visual effects, contribute to a complete cinematic experience.<br><br></p><h2 style=";text-align:left;direction:ltr"> <span style="color:hsl(187, 48%, 51%);">7. Marketing success and smart advertising campaign</span></h2><p style=";text-align:left;direction:ltr"> The film was cleverly promoted on social media, with a teaser trailer and a strong marketing plan that attracted a large audience.<br><br></p><h2 style=";text-align:left;direction:ltr"> <span style="color:hsl(187, 48%, 51%);">8. Raising thought-provoking historical issues</span></h2><p style=";text-align:left;direction:ltr"> The film addresses questions about the secrets of ancient Egyptian civilization, antiquities, and identity, attracting an audience interested in both historical and intellectual aspects.<br><br></p><h2 style=";text-align:left;direction:ltr"> <span style="color:hsl(187, 48%, 51%);">9. Record revenues</span></h2><p style=";text-align:left;direction:ltr"> The film grossed over 90 million Egyptian pounds in its first week of release, reflecting the overwhelming response and clear public interest.<br> <span style="font-size:١٫٠٠em;">Enjoy interesting and useful content with</span> an exclusive <a target="_blank" rel="noopener noreferrer" href="https://sbsial.com/ar/features/podcast-and-voice-recording"><span style="font-size:١٫٠٠em;">podcast</span></a> <span style="font-size:١٫٠٠em;">that provides you with everything you need to know in just a few minutes via the Special app.</span><br><br></p><h2 style=";text-align:left;direction:ltr"> <span style="color:hsl(187, 48%, 51%);font-size:١٫٠٠em;">10. Developing the quality of Egyptian cinema</span></h2><p style=";text-align:left;direction:ltr"> <span style="font-size:١٫٠٠em;">Project X is a clear example of the development of the Egyptian film industry in terms of production, photography, story, and visual presentation, which has made it a step towards international recognition.</span></p><p style=";text-align:left;direction:ltr"> <span style="font-size:١٫٠٠em;">Project X is more than just a piece of entertainment; it represents a shift in Arab cinema by combining entertainment, advanced technology, and profound messages. It deserves to be at the forefront of this year's cinematic productions.</span><br></p>