A million dollars in the desert. "Land of a Million 2" launches with a new vision.

In a dazzling artistic and media celebration, the halls of MBC Group and Shahid platform witnessed the birth of the second season of the exciting reality and adventure program “Land of the Million 2.” The program’s launch ceremony was held in cooperation with Blue Engine Studios.

Stars and media professionals witness the birth of a second season In the presence of a constellation of the show's creators, headed by the CEO of the production company, Ziad Kabi, the General Manager of Public Relations and Corporate Communications at MBC Group, Bassam Al-Braikan, the creative director, Jenan Manzoor, and the brilliant presenter, Mohammed Al-Shehri, in addition to a group of art and media stars, influencers, and prominent MBC figures. During the ceremony, the attendees enjoyed watching the first episode of the program, which achieved resounding success in its first season two years ago, amid expectations that the new season will achieve even greater and broader success, driven by the positive changes and new touches that have been added to the program's structure and content.

"30 Souls Facing the Cruelty of Nature"... $1 Million Awaits in the Sands of NEOM Under the slogan “A Million Dollars in the Heart of the Desert,” the promotional campaign for the second season of the competition show “Land of a Million 2” has been launched ahead of its highly anticipated premiere. Blue Engine Studios revealed that the number of contestants has been narrowed down to only 30, selected from around the world, who are ready to take on a grueling 30-day challenge in the enchanting desert of the Saudi city of NEOM, in search of the grand prize of one million US dollars. This unique natural environment, with its harshness and beauty, will be the stage for fierce confrontations and shifting alliances, as the contestants will test their maximum physical, mental, and strategic abilities to survive and compete for the precious title.

"A partnership that yields popular success." MBC commends the fruitful cooperation. For his part, Bassam Al-Braikan, General Manager of Public Relations and Corporate Communications at MBC Group, praised the strategic collaboration with Blue Engine Studios, stressing that the first season of the program achieved high audience engagement and viewership rates on MBC, which made the production of a second season an urgent demand from fans of reality, adventure and thriller programs in the Arab world. Al-Braikan added confidently: “The second season holds many surprises in terms of changes to the program’s structure and framework, as well as in terms of the plot, competition, excitement, and the nature and quality of the challenges, in addition to its broadcast on the Shahid platform. Therefore, we are confident that all of this will give the second season added value that will contribute to broader audience engagement.”

"Respect for values is at the heart of competition." A social vision that takes cultural privacy into account. Commenting on the social aspect of the program and the way the organizers interact with the contestants, Ziad Kabbi emphasized the deep awareness of the sensitivities and values of the Arab region, noting that this awareness is integrated into every decision made, from the changes to the program’s format to the way the contestants are selected and directed. Kabbi praised the spirit of mutual respect that prevailed among the participants and their eagerness to recognize their cultural differences, citing a touching human moment that was evident when the men took the initiative to build shelters for the women to protect them from the harshness of the desert environment. He emphasized that this noble behavior stemmed from authentic Arab culture and was not part of the prepared scenario.

"NEOM... A breathtaking natural theater"... A blend of fantasy and reality Regarding the choice of NEOM as the location for the show, Ziad Kabi described it as a unique landscape resembling Mars in its visual compositions. He added that the visual scale of the setting is cinematic, and that there is a sense that the crew and contestants are part of history in the making. He emphasized that they are not just filming a show, but are documenting the story of a country reinventing itself with ambitious projects and a futuristic vision.

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"Reality shows... a window into the human psyche under pressure." An ambition that goes beyond entertainment. In his moving speech during the launch ceremony, Mr. Ziad Kabbi stressed that the second season of “Land of the Million” represents one of the largest Arab productions witnessed by the television entertainment industry in recent years, pointing out that the production of this program with such high quality reflects the significant development witnessed by the television sector in the region. Kabbi explained that reality programs represent an essential part of the offerings of global television stations and platforms, and that they place ordinary people in unexpected situations and harsh circumstances, which gives the viewer the opportunity to ask: “What would I do if I were in their place?” He expressed his belief that reality competition programs should be a fundamental element on Arab screens and platforms due to their ability to spark discussion and leave an impact on