After 4 years, Shakira launches Isima, her first hair brand.

Since Shakira's early days, her long, wavy hair has been an integral part of her artistic identity, incorporating it into her unique dance performances on stage.

Whether in the 90s when she appeared with dark hair, or in later stages with red or platinum blonde hair, she maintained a unique and bold hair style and her hair became a distinctive mark of her appearance.

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Shakira launches Isima: a complete care for wavy and curly hair. Shakira, the Colombian singer of Lebanese descent, announced the launch of Isima, her first hair care brand, after four years of behind-the-scenes experimentation and development.

This collection is not just a collection of products, but rather the fruit of personal passion and long experience with curly, wavy, and complex hair, which has always defined Shakira's look.

Shakira said: “This font is mine, I’ve been using it personally for years, and today I’m happy to share it with the world.”

Shakira developed the Isima collection with care, precision, and a clear methodology, emphasizing that she was the first to try the products, saying: “I was the first to test them, and I was the right person to test them, because my hair is very complex.”

The collection includes moisturizing shampoos and conditioners, scalp scrubs and serums, a high-quality curl-enhancing cream, an innovative peptide-enriched mask, and a lightweight oil that gives hair shine and nourishment without weighing it down.

All products are based on the newly patented Trimodal technology, an advanced scientific method that treats hair from root to tip, simultaneously caring for the scalp, cuticle, and outer layer.

Isima Products for Latina Women For Shakira, it was essential to create products that fully embraced the diversity of hair, especially Latinas. She says, "I tried everything on the market that claimed to define curls, but many of them were too harsh."

They focus too much on just one aspect of the product, or they don't give the hair a smooth, shiny feel.

Isima is inspired by this diversity, and by the needs and challenges women like me face daily in their quest to maintain healthy hair. For Latina women, our hair is very important. It's part of our identity.

Chakra is inspired by Isima women. Shakira explains that the name Isima is a favorite of hers and carries a deep meaning. She says, "It seemed to me the perfect and simplest choice to express that this brand aims to provide solutions for all hair problems."

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Shakira explained that the name Isima is inspired by the endings of words such as Lindissima, Guapissima (which means seductive), and Embudiradissima, to reflect the strength, beauty, and diversity of women and the interest in comprehensive hair care.