Anas Bukhash calls for creating purposeful content at the Billion Followers Summit

In his speech during the session “Frankly… How do you influence?” at the Billion Followers Summit 2025 in Dubai, Anas Bukhash, the Emirati entrepreneur and content creator, sent a strong message to content creators, stressing the importance of taking responsibility when producing and publishing content.

Anas Bukhash: The responsibility of content creators in shaping societies Bukhash stressed that social media has a huge impact on societies, noting that it can become a means of spreading positive values or spreading content that negatively affects societal awareness, which makes it necessary to exploit it purposefully.

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Social Media: A Positive or Negative Force? During his talk, Bukhash noted that social media is a “double-edged sword,” depending on how content creators use it. It is a tool that can be used to raise awareness of humanitarian and social issues, which contributes to strengthening social cohesion and raising awareness. However, he warned of the danger of the spread of negative or misleading content, which could lead to a deterioration in public awareness and increase psychological pressure, especially among young people who compare themselves to others on digital platforms. Bukhash called on content creators to think deeply about the impact of the content they provide, and to ensure that it achieves a real addition.

Call for Responsible Influence Bukhash concluded his message with a clear call to influencers, saying: “Think before you post. We are all responsible for the impact we leave.”

He stressed that this responsibility requires providing content that enriches society and preserves human values. As one of the most prominent influencers in the Middle East, Anas Bukhash has over 7 million followers, making him a living example of a content creator who combines positive influence with purposeful content, using his fame to promote positive values and contribute to shaping a responsible digital environment.