Balban closes its doors in Casablanca due to congestion

The new branch of "Balban" in Morocco caused a great stir in Maarif Street in Casablanca, due to the great demand for it, but it was closed only a week after the opening.

Closing of the branch of Balban in Morocco A week after opening in Casablanca, the new “Belben” branch in Maarif Street in Morocco, one of the most vibrant and active economic districts, was closed due to the crowding of visitors to the store in the streets waiting for their meals, which caused traffic congestion on the street and received criticism from the neighboring apartments and shops.

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Allegations of Violations of Standards The store closed its doors abruptly last Wednesday, amid allegations of violations of health and hygiene standards, as well as safety and security procedures.

Shop owner replied

However, the store owner told local newspapers that the Moroccan authorities had stressed the need to close the store if the chaos was not controlled, noting that he had contracted with security companies to organize the queues in the street, but to no avail.

Large gathering in Morocco branch

Since its opening, videos have been posted on social media platforms documenting the size of the crowd in front of the store, which prompted the Moroccan authorities to intervene in order to improve the situation. On his Instagram page, Balban celebrated the historic turnout at his branch in Morocco.

Entering the Moroccan market

It is worth noting that "Bel Laban" entered the Moroccan market after an intensive promotional campaign on social media, and according to its profile on "LinkedIn", the brand has more than 120 branches in 9 countries, including Saudi Arabia, the Emirates, Oman, Jordan, Qatar, and Kuwait.