Controversy over similarities to "Forbidden Love"... Details of the Turkish series "Envy"

Turkish channel NOW TV is preparing to air the new series "Envy" (Kıskanmak), starting September 16. The series is highly anticipated by Turkish drama fans, especially after comparisons were made to the popular series "Forbidden Love."

The story and airing date of the series "Al-Hasad" "Envy" is scheduled to air every Tuesday evening at 8 PM Ankara time on NOW TV, and will begin its journey amidst strong drama competition, alongside series such as: "Bahar", "If the King Loses", and "Muhammad the Conqueror"

The series is based on the novel "Envy" by the late Turkish writer Nahed Seri Orik, which was first published in 1946. The story revolves around the Pashazadeh family, who live a seemingly cohesive and wealthy life, but hide behind closed doors deep psychological conflicts fueled by jealousy and fear of the past.

The story focuses on Sneha (played by Özgü Namal), who grew up in a harsh emotional environment filled with neglect and exclusion, leaving a deep impact on her character. Tensions escalate when she begins to develop deadly feelings of jealousy toward Mukerem (Hafsanur Sancaktutan), the fiancée of her handsome and beloved brother, Halit (Mehmet Günsür).

The series is characterized by its profound psychological nature, addressing jealousy as a destructive factor in human relationships, especially among family members. The work is expected to combine dramatic escalation with the aesthetic imagery typical of Ay Yapim's productions.

The heroes of the series Envy The series includes a group of prominent stars in Turkish drama, including:

Ozgu Namal Muhammad Gunsur Salah al-Din Pashali Hafsanur Sanjak Tutan Beryl Pozam Ida Axel Hande Dogandemir Ipek Tuzcuoglu Directed by Beryl Pozam, the collaboration is expected to produce one of the most prominent drama productions of the season.

Similar to Forbidden Love Days before the official premiere, production company Ay Yapım released the series' official promotional poster, which has generated widespread interaction on social media. A number of viewers felt that the design closely resembled the "Forbidden Love" poster in terms of composition and visual symbolism, while others considered it one of the most distinctive designs among the Fall 2025 series.