Fadel Shaker tops the trend... "The Sweetest Drawing" garners millions of views

In a comeback that proves his voice is timeless, Lebanese artist Fadel Shaker topped the list of most popular music content on YouTube worldwide with his new song "Ahla Rasma," which garnered more than 1.5 million views in just four days. The remarkable success reflects Fadl's strong artistic presence and his feelings, which still manage to touch hearts despite the passing years.

A smart, simple campaign... and emotional engagement from the audience.

Fadel Shaker launched a short promotional campaign on his official Instagram account, where he shared a clip of the song, commenting simply: You can now listen to the song “Ahla Rasma” on my official YouTube channel and all platforms. Despite the simplicity of the ad, it received a great deal of interaction. What made this work stand out was that Fadl reposted a video of a newlyweds who used the song in their wedding dance, where he commented: Congratulations to the sweetest newlyweds. A human scene that reflects the audience's emotional connection to his songs, and their choice to make them part of their special moments.

“Ya Ghaib”: A documentary that tells the story as Fadl lived it.

In parallel with his musical success, Shahid has launched the nine-episode documentary series "Ya Ghayeb," chronicling the life of Fadl Shaker. For the first time, the series presents the artist's personal account of his life, far removed from the narratives circulating in the media. The documentary sheds light on exciting artistic and human milestones, and reopens issues that have fascinated audiences for years, through an honest narration in his own voice.