For the first time.. Messi and Antonella together in an Adidas campaign

In a new and distinctive step, Argentine star Lionel Messi and his wife Antonella Roccuzzo appeared together for the first time in a joint advertising campaign.

Messi and Antonella: A personal and professional partnership in an Adidas ad This participation came as part of Adidas' campaign to launch the new Adidas Essentials collection, which is distinguished by its comfortable designs suitable for everyday use.

This collaboration reflects the concept of comfort and family warmth, as the duo appeared in a home atmosphere full of love and fun, which gave the ad a personal and distinctive character.

Antonella Roccuzzo.. A new face in the Adidas family This campaign marks Antonella's official joining of the adidas family, a move that is in line with the brand's place in the Messi family's life.

Antonella appeared in the ad with an elegant and comfortable look that is in line with the philosophy of the new collection. She adopted a straight hairstyle and earthy makeup that highlighted her natural beauty, making her the center of attention in the campaign that celebrates simple elegance and comfort.

Adidas Essentials Collection.. A design that brings the family together The adidas Essentials collection focuses on providing sportswear that combines comfort and style, suitable for everyday occasions, whether relaxing at home or with family and friends. In the ad, Messi and Antonella are seen exchanging spontaneous moments in a warm atmosphere that is the essence of the collection.

Messi expressed his happiness to participate, noting the special nature of the campaign as it brings him together for the first time with his wife in a professional setting, while Antonella confirmed her pride in being part of the brand that has been an important part of her family’s life.