Hadia Ghaleb reveals the reasons behind the high prices of her products... and this is why she launched the burkini

Entrepreneur Hadia Ghaleb revealed during a television interview that the prices of her products are classified as “high” because they are primarily intended for the global market.

Hadia Ghaleb as a guest of Radwa El-Sherbiny During her interview in the second episode of the new season of the program “Hi and Only” with media personality Radwa El-Sherbiny, Hadia indicated that 80% of her sales are outside Egypt, while only 20% are within the Egyptian market.

She continued: “I don’t just work on the local market. I work on a global brand, and pricing is determined based on foreign market standards.”

She talked about the challenges she faced in her career, especially in her quest to reach foreign markets and establish an Egyptian name in the world of fashion worldwide.

The reason behind the production of the burkini Regarding the reason behind producing the burkini, Hadia Ghaleb said: “I want to enter heaven, and I have something in my work that will get me into heaven. That’s why I thought of something modest like the burkini that gives a girl the freedom to go to the beach or live her life as she pleases without having to wear something that is not appropriate for her beliefs or environment.”

These statements received widespread interaction on social media, with some supporting her message and the idea of combining fashion and modesty, while others felt that heaven cannot be attained in this way alone.

During the interview, Hadia spoke about her beginnings in the fashion industry and building her brand, emphasizing that she was committed from the beginning to offering a world-class product.

Who is Hadia Ghaleb? It is noteworthy that Hadia Ghaleb is the founder of Ghaleb Production House and the owner of the Hadia Ghaleb swimwear brand. She worked as a social media influencer in 2012.

The 33-year-old has nearly 2.4 million followers on Instagram and makes money from her passion for fashion. Her company, GPH, also works with dozens of global brands, including electronics company OPPO, fashion brand Namshi, and jewelry brand Swarovski.

Launch of Hadiya Ghaleb swimwear brand Ghalib launched her modest swimwear brand in April 2022, investing $400,000 of her own savings, and has since generated millions of dollars in sales, according to her. As she describes her journey, Ghalib is careful to make one important point clear. “People want to label me as a spoiled brat,” she says, but confidently responds to comments that attribute her success to her wealthy family: “But I did it all myself.”

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The production and marketing company (GPH), which she founded in 2014, was her first foray into the business world and paved the way for her to establish her swimwear brand nine years later. However, the beginning was not easy.