Shukran Murtaja revives the character of “Farida Al-Asaad” with a unique project

Artist Shukran Murtaja launched an innovative project for handbags inspired by the famous character “Farida Al-Asaad” in the series “Love Game”.

In a move that combines art and Syrian handicrafts, Shukran presented simple bag designs that suit daily life and bear the character of the beloved character. She explained that the idea was born from the audience’s interaction with “Farida,” noting that each bag is carefully crafted, and every detail in it reflects Syrian authenticity.

Details of the “Farida Al-Asaad” project: a personal collaboration from the heart to the audience In a post on her accounts, Shukran Murtaja explained that this project is a personal collaboration between her and Ghufran Al-Aghwani, far from any external support or funding from companies. Through this project, Shukran aims to present a simple and distinctive memory to the audience, while adding a personal touch of “Farida Al-Asaad’s” spontaneity.

Shukran confirmed that the bags are aimed at young men and women who identify with the spirit of the character, and are suitable for different occasions from university to small trips.

Audience interaction and artists' support for Shukran Murtaja's new project The new bag project received a lot of interaction on social media, as many of Shukran’s fans expressed their admiration for the idea of bringing back “Farida Al-Asaad” through a tangible product.

Artist Nancy Khoury was among those who congratulated, expressing her love for the character and the innovative idea, while artist Nour Ali expressed her admiration for the designs, which added morale boost to Shukran to do more. This project highlights the ability of art to inspire and bring the artist and his audience closer through simple life details.