The most prominent of which is the talk of “Al-Daheh”... The One Billion Followers Summit launches with huge events

The second edition of the “One Billion Followers Summit” was launched at the Emirates Towers and the Museum of the Future in Dubai, with the participation of 7,000 guests, including 3,000 content creators from 95 countries around the world, with the presentation of “Mind to Mind: Connected” by the duo James Harrington and Marina Liani. They were famous for their exceptional performances in high-profile talent shows such as “America’s Got Talent,” “Britain’s Got Talent,” and “Ukraine’s Got Talent,” where they demonstrated their abilities to read minds and communicate with each other in magical ways through which Marina Liani reveals numbers and objects with her eyes closed. .

Al-Gergawi’s speech and Salah Abu Al-Majd’s workshop at the “One Billion Followers Summit” It also included an interactive workshop entitled “Secrets of Corporate Growth and Business Success,” presented by marketing and sales expert Salah Abu Al-Majd, as part of the “Let’s Be Creative” track at the Emirates Towers. It highlighted practical strategies for corporate growth such as flexibility, creative marketing, and sustainable growth, for the second day in a row. Mohammed Al Gergawi, Minister of Cabinet Affairs, was keen to be present with content makers coming from different parts of the world to attend the 2024 Billion Followers Summit in its second edition.

Al-Gergawi appeared in an interview with journalist Ammar Taqi on the sidelines of the summit, and stressed that the goal of the summit is to build positive societies in cooperation with all influencers around the world. He explained that in previous years the UAE was subjected to many criticisms, such as the end of a dream, or the sinking of the Palm Island, and here it is. I say that we were at the beginning of the dream, and since then the UAE citizens and residents have looked forward to the achievements of its citizens and residents.

Ahmed Al-Ghandour’s speech at the “One Billion Followers Summit” As for Ahmed Al-Ghandour , known as “Al-Daheh” and the content makers’ ambassador at the summit, whose workshop tickets were sold in less than 24 hours, he said: “Content makers are story merchants and sellers of knowledge and information, who use narrative craftsmanship to create added value to their content and to their audience. They provide We have stories that enrich, entertain, and enlighten us. They turn numbers and statistics into tales and adventures, and they succeed in making us see the world with new eyes. Arabs are capable of leading the content industry, because stories and narration are an ancient style in Arab literature since ancient times.”

He added: “An example of this is the shirt Maradona wore in the 1986 World Cup, with which he scored a historic goal against England. This shirt has a great story, which is why its price is estimated at about 10 million pounds, while the cost of making it does not exceed $100. Whoever owns this shirt owns part of the story, and this great value of the story is not limited to the field of sports only, but extends to other areas of the economy and society, and this is what Robert Shiller explains in his book (The Economics of Narratives), where he explains how stories affect the behavior of consumers and investors. And producers, and that we as humans love stories and are affected by them, and whoever can create good stories can influence people, direct their interest and consumption.”

Speech by Alia Al Hammadi, CEO of the New Media Academy Alia Al Hammadi, CEO of the New Media Academy, said at the Billion Followers Summit : “The content industry employs more than 67 million people worldwide, and this number exceeds those working in the energy industry, which is considered a vital sector in our daily lives, and data confirms that there are currently 50 million makers.” There is active content around the world, a number close to the population of South Korea, and the market value of the content industry sector reached $250 billion in 2023, and is expected to reach half a trillion dollars by 2027, which makes it one of the fastest growing sectors in the world.”

She added: “The content industry does not operate separately from other sectors, but rather is intertwined with them in multiple ways, and one of the most important of these ways is digital commerce, which forms a new market called the social commerce market. In this market, influencers and content creators play a key role in influencing consumer behavior and purchasing decisions. “This market is a trillion dollars in size, and it is poised to grow even more in the future.”

Journalist Youssef Omar also spoke about his experience with social media, wondering whether the phone will be the future of communication tools, or is the world moving toward easier and more effective technologies? He continued to answer his question, “The future will be for virtual reality glasses that can bring about qualitative transformations in various sectors.” Omar gave a presentation of his journey in using glasses and how they helped him read the Holy Qur’an translated into English during his prayer, given his lack of mastery of Arabic, indicating that this When he presented the experience on social media platforms, it witnessed great interaction from followers, and he confirmed that this experience can be developed to advance large sectors such as tourism, education, transportation, and communication.