The outcomes of the Saudi Media Forum 2025 drive the shift towards Vision 2030.

Five months after the Saudi Media Forum 2025 was held in Riyadh last February, the Saudi media sector continues to translate the forum's recommendations and outcomes into tangible projects and initiatives, reflecting its ability to keep pace with the goals of Vision 2030.

The outcomes of the Saudi Media Forum 2025 continue to shape the future. The outcomes agreed upon at the end of the forum were diverse, and work is still underway to advance Saudi media to the forefront and progress globally, not just locally and regionally. The most prominent of these outcomes are as follows:

Artificial Intelligence and Interactive Media: From Recommendation to Implementation Among the most prominent topics discussed at the forum were artificial intelligence in journalism and the rise of interactive media, with these topics subsequently transformed into actual projects adopted by Saudi media institutions.

The Saudi Broadcasting Authority, in collaboration with local and international partners, has begun establishing an Artificial Intelligence and Emerging Media Technologies Lab. The lab aims to develop smart solutions for content production and enhance audience engagement. This aligns with the Kingdom's Vision 2030 to be at the forefront of media transformation and position Riyadh as a laboratory for new ideas and technologies.

Empowering National Talents: Qualitative Initiatives for Youth Among the outputs currently being worked on is the Media Ambassadors Initiative, which aims to empower young media talent through specialized training programs and opportunities for integration into the labor market.

The Spotlight initiative also continues to highlight innovative media projects that keep pace with major transformations in the Kingdom, such as the World Cup, the Red Sea Project, and Founding Day, with a focus on showcasing young talent in national programs.

Strategic partnerships and media infrastructure development The forum witnessed the signing of cooperation and partnership agreements in the fields of broadcasting and media training, in addition to collaboration with technical entities in the field of geospatial technology, supporting the development of the national media infrastructure. Work also focused on developing a governance document for the digital advertising sector to regulate the market and achieve transparency, a step that reflects the Kingdom's commitment to keeping pace with global digital developments.

Future of News and Archive Digitization Conference Among the initiatives already launched is preparations for an international conference on the future of news in Riyadh, which will serve as a global platform for innovating news-making technologies and enhancing the Kingdom's position as a hub for media events.

In parallel, the digitization of the Saudi Press Agency (SPA) archive continues, in a project aimed at preserving the national media heritage and making it digitally available for future generations.

Forum Award: Stimulating Excellence and Enhancing Public Engagement The Saudi Media Forum Award continued to motivate media talent, introducing new tracks such as tolerance in digital media and introducing an electronic public voting mechanism for the first time, reflecting the forum's drive to integrate the public into the evaluation of media content.

The Saudi Media Forum is no longer just an annual event. It has become a sustainable platform that drives media development through innovation, youth empowerment, strengthening partnerships, and supporting digital transformation.

As work continues to implement its outcomes, Saudi media affirms its confident progress toward regional and global leadership, keeping pace with the ambitions of Saudi Vision 2030 and transforming into a model to be emulated in the new media industry.