Turki Al-Sheikh reveals details of the grand opening of Riyadh Season 2025.

In a surprise that sparked social media, His Excellency Advisor Turki Al-Sheikh announced details of the opening ceremony of the Riyadh Season 2025, scheduled for Friday, October 10, making it one of the largest events in the region.

Riyadh opens the doors of joy again

The video shared by Al-Sheikh conveyed an exciting atmosphere that heralded an exceptional launch, as the parade stretches between Kingdom Arena and Boulevard World, in a scene expected to transform the streets of Riyadh into a global carnival open to all. Al-Sheikh wrote in his comment: "A huge celebration to open Riyadh Season 2025. Get ready for a historic season on a global level. We promise on October 10th, and entry is free."

An unprecedented collaboration with American Macy's

This year's event will have a truly global touch through collaboration with American retailer Macy's, the company behind the world's most famous parades in New York. For the first time outside the United States, giant Macy's balloons will take to the skies over Riyadh, with each balloon requiring hundreds of people to move, reflecting the dazzle visitors will expect. This step adds a new international dimension to the season and underscores the General Entertainment Authority's desire to deliver unprecedented experiences that combine amazement and visual creativity.

A season that goes beyond local entertainment

The event extends beyond the parade, featuring roaming artistic and theatrical performances featuring international and local groups, with massive sculptures and icons being displayed for the first time in the Kingdom. The colors, music, and live performances will transform Riyadh into a grand celebration, pulsating with energy and joy. With each season, Riyadh Season proves that it is no longer a local event, but a global event that reflects the image of the modern Kingdom, capable of creating joy on a global scale and with an authentic Saudi spirit.