“We will respond to genocide.” A Kuwaiti telecommunications company advertisement spreads

“We will respond to genocide with birth... from the belly of the rubble... from the belly of the tents” are some of the slogans included in the announcement of the Kuwaiti telecommunications company Zain, which has become accustomed in recent years to such shocking announcements, which received wide applause and praise across social media sites, for its solidarity. With the Palestinian people , achieving views exceeding two million, via YouTube since it was shown at the beginning of the month of Ramadan.

The advertisement , which was titled “This year is a plea... not a song,” includes words, details, and symbols that express the patient people of Gaza under the occupation’s bombardment, embodied by children who affirmed that Palestine will remain and be born, with the sentence “With every death certificate that is sealed... a thousand birth certificates will be written.” .

The announcement also conveyed a message to the Security Council regarding its silence and failure in the face of the Israeli massacres and violations against the people of Gaza, through a “representative pleading” inside its headquarters, in which “Handala,” the cartoon character of the late painter Naji Al-Ali, presented a line of children, demanding the condemnation of Israel and the use of a veto against Palestinian rights. .

The advertisement showed the children who died in the war, such as Reem, “the soul of the soul,” and Youssef, “whose hair was curly, white, and sweet,” and others, in addition to scenes of children being starved and killed, in reference to what became known as the “flour massacre” and the mother who took her two children away 5. Hours during its movement from north to south for a distance of 15 kilometers.

The advertisement concluded with the phrase, “We will return... You have no land, no promise,” and “Shut up” in Hebrew, which brought praise and compliments to the advertisement, which tweeters and followers described as “the most beautiful advertisement” in the month of Ramadan.