Why is LABUBU the hottest accessory of 2025?

LABUBU is no longer just a vinyl collector's item; since its creation by Hong Kong artist Kasing Leung in 2015, it has become a cross-generational phenomenon. The pointy-eared, mischievous-smiled character has found his way into the hearts of millennials and Gen Zers via Pop Mart's sealed boxes, becoming a TikTok sensation and a celebrity accessory.

The secret of the "closed box" attraction

LABUBU's success is based on the blind box model: a collector buys the box without knowing which copy they will get their hands on. This surprise turns the moment of opening into a lottery-like experience, prompting collectors to repurchase and trade in pursuit of rare editions. The result? Endless content on YouTube and TikTok, and virtual communities that swap pieces and document these "moments of discovery" with unquenchable passion.

From wardrobes to fashion catwalks

In just a few years, LABUBU has transitioned from collector's shelves to streetwear and luxury handbags. Celebrities like Lisa of Blackpink and Rihanna have given it a "fun accessory" vibe by sporting it at airports and on Instagram. The secret to its appeal? The quirky design, which balances childhood and edginess, allows it to be worn as a bag charm or a small shoulder toy that adds an unexpected twist to any look.

The beauty of imperfection and the symbol of individual identity

In a world that worships perfection, LABUBU presents a flawed and endearing beauty: sharp teeth, a thick body, yet a nostalgic flicker of innocence. This paradox allows its audience to express themselves outside of conventional molds: a doll that encourages acceptance of flaws and transforms them into a personal signature. Between the element of surprise in the purchase and the value of exclusivity in the design, LABUBU is more than a toy—it is a fashion statement, art, and an ongoing human connection.