Yasmine Sabry is L'Oréal Paris' ambassador in the Middle East.

On May 27, 2025, L'Oréal Paris announced the addition of Egyptian actress Yasmine Sabry to its roster of ambassadors in the Middle East. The announcement coincided with the launch of a new phase of its renowned "Women Worthy of Appreciation" campaign, which seeks to redefine the stereotypical role of women in Arab societies.

Campaign Message: Beyond the Stereotype Launched by L'Oréal Paris in 2020, the "Women Who Deserve Valuable" campaign is based on a clear vision that seeks to break stereotypes associated with women and expand their representation in public and professional roles. The campaign highlights women from diverse backgrounds who have proven their ability to influence and change, highlighting their real contributions to the development of their communities, whether through social initiatives, entrepreneurship, or cultural and professional achievements.

Through mentorship and support opportunities, the campaign seeks to affirm the idea that a woman's value is not measured by a single standard, but rather determined by her own decisions and the uniqueness of her experience.

A partnership that goes beyond advertising

The new partnership between L'Oréal Paris and Yasmine Sabry goes beyond an advertising collaboration to form an alliance based on shared values. At every step of the campaign, both parties demonstrate their commitment to a message that places women's voices and dignity at the forefront.

You can follow celebrity news, announcements, and all their exclusive content only through the Special app, which is a social media app with unique features. It includes a podcast that offers many unique features, such as allowing you to launch a podcast with your friends or listen to others. It also provides insight into various celebrity collectibles .

Yasmine Sabry and women's issues Known for her sophisticated personality, elegance, and support for women's empowerment issues, Yasmine Sabry puts her voice at the service of a movement that challenges stereotypes about women's roles in society through the L'Oréal Paris campaign.

Launched in 2020, L'Oréal Paris' Women Worth It initiative aims to shine a light on women who embody strength and boundless determination to uplift their communities. Through mentorship and opportunities, the initiative celebrates women from diverse backgrounds who are making a real difference—proving that value isn't measured by one metric, but rather defined by each woman in her own unique way.